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the effectiveness of luxury brand advertising in the context of social media and across different cultural markets …
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maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. Wilson … University of Florence, Italy. Her research interests include innovation, internationalization, and brand management with special … brand communities. Her research lies in emerging technologies, particularly the interface between social networking sites …
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effectiveness of social media marketing in driving purchase intentions of luxury brands by exploring the key drivers of luxury brand …, which sends signals to marketers to enhance brand knowledge through 'role model' influencers and through innovative …
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