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Connecting industry and supply chain management education : exploring challenges faced in a SCM consultancy module

Bak, Ozlem; Boulocher-Passet, Véronique - In: Supply chain management : an international journal 18 (2013) 4, pp. 468-479

Persistent link: https://www.econbiz.de/10009788970

La couleur : au cœur de la stratégie marketing

Boulocher-Passet, Véronique; Ruaud, Sabine - 2016

"Les 5 points forts : unique en son genre, cet ouvrage présente une approche originale sur l'utilisation de la couleur en marketing ; il propose une synthèse riche conciliant aussi bien la théorie que la pratique ; iI est axé sur les recherches les plus abouties dans le domaine ; il est...

Persistent link: https://www.econbiz.de/10011550849

The Bonduelle Group's distribution strategy : adding a branded retail store?

Boulocher-Passet, Véronique; Harris, Randall D.; … - In: Cases on digital strategies and management issues in …, (pp. 150-176). 2022

Persistent link: https://www.econbiz.de/10012814159

Fostering creativity understanding : case study of an exercise designed for a large undergraduate business cohort at EDHEC Business School

Boulocher-Passet, Véronique; Daly, Peter; Sequeira, … - In: The journal of management development 35 (2016) 5, pp. 574-591

Persistent link: https://www.econbiz.de/10011569527

Connecting industry and supply chain management education: exploring challenges faced in a SCM consultancy module

Bak, Ozlem; Boulocher-Passet, Véronique - In: Supply chain management : an international journal 18 (2013) 4, pp. 468-479

Persistent link: https://www.econbiz.de/10010144885

Fostering creativity understanding

Boulocher-Passet, Véronique; Daly, Peter; Sequeira, … - In: Journal of Management Development 35 (2016) 5, pp. 574-591

Purpose – The purpose of this paper is to encourage initiatives to train large cohorts of undergraduate students for creativity understanding. The authors describe a case study of a creativity exercise developed within a corporate setting that accommodates a large cohort and discuss the...

Persistent link: https://www.econbiz.de/10014884167

CSR information disclosure on the web : a context-based approach analysing the influence of country of origin and industry sector

Outtes Wanderley, Lilian Soares; Lucian, Rafael; … - In: Journal of business ethics : JOBE 82 (2008) 2, pp. 369-378

Persistent link: https://www.econbiz.de/10003779224

CSR advertisements: a legitimacy tool?

Farache, Francisca; Perks, Keith J. - In: Corporate communications : an international journal 15 (2010) 3, pp. 235-248

Persistent link: https://www.econbiz.de/10008648834

Communicating responsibility-practicing irresponsibility in CSR advertisements

Perks, Keith J.; Farache, Francisca; Shukla, Paurav; … - In: Journal of business research : JBR 66 (2013) 10, pp. 1881-1888

Persistent link: https://www.econbiz.de/10009772341

Corporate social strategy and the generation of benefits : case studies in the Brazilian electricity and supermarket industries

Filho, José Milton Sousa; Farache, Francisca - In: Latin American business review : journal of the … 12 (2011) 2, pp. 99-121

Persistent link: https://www.econbiz.de/10009297042