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Consumer Culture Theory's future in marketing
Rokka, Joonas - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 114-124
Persistent link: https://www.econbiz.de/10012483511
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Videography as a "shock to thought"
Rokka, Joonas - In: Journal of customer behaviour 21 (2022) 1/2, pp. 26-35
Persistent link: https://www.econbiz.de/10014424149
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Preference for green packaging in consumer product choices : do consumers care?
Rokka, Joonas; Uusitalo, Liisa - In: International journal of consumer studies 32 (2008) 5, pp. 516-525
Persistent link: https://www.econbiz.de/10003764612
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Environmental dialogue in online communities : negotiating ecological citizenship among global travellers
Rokka, Joonas; Moisander, Johanna - In: International journal of consumer studies 33 (2009) 2, pp. 199-205
Persistent link: https://www.econbiz.de/10003834254
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Timeflow : how consumption practices shape consumers' temporal experiences
Woermann, Niklas; Rokka, Joonas - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1486-1508
Persistent link: https://www.econbiz.de/10010526523
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Balancing acts : managing employees and reputation in social media
Rokka, Joonas; Karlsson, Katariina; Tienari, Janne - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
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Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
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L' approche vidéographique dans la recherche en marketing : quel protocole méthodologique?
Cléret, Baptiste; Dehling, Aurélie; Leroy, Julie; … - In: Recherche et applications en marketing 33 (2018) 3, pp. 90-127
Persistent link: https://www.econbiz.de/10012024163
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Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas; Canniford, Robin - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
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How consumer-initiated platforms shape family and consumption
Ottlewski, Lydia; Rokka, Joonas; Schouten, John W. - In: Marketing theory 24 (2024) 1, pp. 123-151
Persistent link: https://www.econbiz.de/10014631387