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Managing the Marketing/Entrepreneurship Interface in Small Knowledge‐Based Firms: A Methodological Approach

Capaldo, Guido; Iandoli, Luca; Raffa, Mario; Zollo, Guiseppe - In: Journal of Research in Marketing and Entrepreneurship 3 (2001) 1, pp. 18-38

the interface is strictly related to ensuring a suitable balance of market and technological innovation capabilities … methodology to evaluate firm’s innovation capabilities based on the use of fuzzy logic is described. The proposed methodology was … indications and practical lessons concerning the relationships between marketing/entrepreneurship and innovation in small …

Persistent link: https://www.econbiz.de/10014902564

Entrepreneurial Success through Marketing in Nineteenth Century Australia: The Case of John Pottie & Sons

Fisher, John; Stanton, John - In: Journal of Research in Marketing and Entrepreneurship 3 (2001) 1, pp. 39-50

seeks to show through one longitudinal case, how entrepreneurship, innovation and marketing were inseparable in contributing …

Persistent link: https://www.econbiz.de/10014902565

Cluster Theory and Practice: Advantages for the Small Business Locating in a Vibrant Cluster

Kuah, Adrian T.H. - In: Journal of Research in Marketing and Entrepreneurship 4 (2002) 3, pp. 206-228

This paper seeks to review the state of knowledge to this much talked‐about paradigm, first made famous by Porter (1990). Clusters are a striking and common feature in today’s economy. Nonetheless, this phenomenon is not exactly new and has been the object of attention from a wide variety of...

Persistent link: https://www.econbiz.de/10014902585

Clusters and Entrepreneurial Intnesity: The Influence of Economic Clusters on Entrepreneurial Activity

Pascal, Vincent J. - In: Journal of Research in Marketing and Entrepreneurship 7 (2005) 1, pp. 5-27

As interest in clusters has increased in recent decades, so has related research. To date, studies have explored the advantages of location within a cluster from an economic perspective, and much print has been devoted to describing clusters. Still to be addressed, however, is the question of...

Persistent link: https://www.econbiz.de/10014902594

Changing the Capital: Innovation in London’s Small Firms

Stokes, David; James, Matthew - In: Journal of Research in Marketing and Entrepreneurship 8 (2006) 1, pp. 95-106

present paper asserts that an inextricable link exists between innovation and marketing, particularly in the field of new … archetypes are discussed, as are concerns regarding how best to measure innovation and to evaluate the role of innovation in …

Persistent link: https://www.econbiz.de/10014902598

Best address: the use of innovative marketing in the real estate industry

Jeanine Meyers, Yuvay; Harmeling, Susan S. - In: Journal of Research in Marketing and Entrepreneurship 13 (2011) 1, pp. 74-84

Purpose – This paper seeks to explore the successful entrepreneurial marketing communications done by a small, residential real estate firm, Best Address ® LLC, in Washington, DC (USA). The goal of the study is to develop an understanding of best practices used by this firm that can translate...

Persistent link: https://www.econbiz.de/10014902628

Entrepreneurial and SME marketing

Gilmore, Audrey - In: Journal of Research in Marketing and Entrepreneurship 13 (2011) 2, pp. 137-145

Purpose – The purpose of this paper is to consider marketing and its relevance to entrepreneurs and small to medium‐sized enterprises (SMEs), and how entrepreneurs and SMEs owner/managers adapt and use marketing for their specific requirements during the life of an enterprise. Initially, the...

Persistent link: https://www.econbiz.de/10014902633

Creative industries: aligning entrepreneurial orientation and innovation capacity

Parkman, Ian D.; Holloway, Samuel S.; Sebastiao, Helder - In: Journal of Research in Marketing and Entrepreneurship 14 (2012) 1, pp. 95-114

Purpose – The purpose of this paper is to examine the relationship between entrepreneurial orientation, innovation …‐based empirical analysis. Findings – Innovation capacity mediates the relationship between entrepreneurial orientation and two …

Persistent link: https://www.econbiz.de/10014902640

Relationship between entrepreneurship, innovation and performance

Oly Ndubisi, Nelson; Iftikhar, Khurram - In: Journal of Research in Marketing and Entrepreneurship 14 (2012) 2, pp. 214-236

Purpose – The purpose of this paper is to investigate the relationship between entrepreneurship, innovation and quality … significant direct relationship between entrepreneurship, innovation and quality performance. Specifically, the three dimensions … of entrepreneurship namely, risk taking, proactiveness and autonomy are significantly associated with innovation and …

Persistent link: https://www.econbiz.de/10014902646

Understanding idea advancement efforts in innovation through proactive behavior

Bjorklund, Tua; Bhatli, Dhruv; Laakso, Miko - In: Journal of Research in Marketing and Entrepreneurship 15 (2013) 2, pp. 124-142

idea generation phase at the beginning of the innovation process, ideas need to subsequently be realized through efforts in … advancement efforts. Originality/value – Idea advancement practices have been largely ignored in previous innovation literature …

Persistent link: https://www.econbiz.de/10014902667