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Brown, Stephen; Schau, Hope Jensen - In: Marketing theory 8 (2008) 2, pp. 143-165

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Kozinets, Robert V.; Hemetsberger, Andrea; Schau, Hope … - In: Journal of macromarketing : examining the interactions … 28 (2008) 4, pp. 339-354

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Lancioni, Richard; Schau, Hope Jensen; Smith, Michael F. - 2009

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Schau, Hope Jensen; Gilly, Mary C.; Celsi, Mary Wolfinbarger - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 255-276

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Schau, Hope Jensen; Muñiz, Albert M.; Arnould, Eric J. - In: Journal of marketing 73 (2009) 5, pp. 30-51

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Head, Gabriela; Schau, Hope Jensen; Thompson, Katherine - In: Marketing management : a cultural perspective, (pp. 194-211). 2012

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Gilly, Mary C.; Celsi, Mary Wolfinbarger; Schau, Hope Jensen - In: Journal of consumer affairs : official publication of … 46 (2012) 1, pp. 62-89

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Shih, Eric; Schau, Hope Jensen - In: Journal of retailing 87 (2011) 2, pp. 242-251

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Akaka, Melissa Archpru; Vargo, Stephen L.; Schau, Hope … - In: Journal of service management 26 (2015) 2, pp. 206-223

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Russel, Crístel Antonia; Schau, Hope Jensen - In: Strong brands, strong relationships, (pp. 263-281). 2015

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