Purpose: Project marketing is the specific activity of companies selling projects-to-order. Interpersonal practice is known to be important in this type of marketing. While this interpersonal practice has been little studied, some previous research suggests that changes in the institutional...

Purpose: Solutions are here approached from the focal net point of view i.e. the collaborative arrangements through which firms combine their individual offerings into a coherent, customer-facing solution. Focal nets are seen as an effective way to organize for value-system and solution...

Purpose: This paper aims to conceptualize brand repulsion as a specific nuance of brand rejection, highlight the boundary work at play in situations of collective brand repulsion and extract implications for the brands that are at the centre of such situations and to delineate future directions...

Purpose: This paper aims to examine the notion of escape, which is central to the consumer experience literature, yet remains largely undertheorized. By surfacing the multi-dimensionality of escape, the authors develop a more fine-grained conceptualization of this notion. In addition, this work...