Narrow search
Showing 51 - 60 of 46,620
Cover Image
Ethical judgment of food fraud : effects on consumer behavior
Hernández, Asunción; Kaeck, Danielle Linton - In: Journal of food products marketing : innovations in … 25 (2019) 6, pp. 605-627
Persistent link: https://www.econbiz.de/10012243419
Cover Image
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol; Ind, Nicholas - In: The journal of brand management : an international journal 27 (2020) 6, pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Cover Image
Product and branding ethics
Parguel, Béatrice; Monnot, Elisa - In: The SAGE handbook of marketing ethics, (pp. 385-398). 2021
Persistent link: https://www.econbiz.de/10012306272
Cover Image
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.; Brownlie, Douglas - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Cover Image
When do unethical brand perceptions spill over to competitors?
Trump, Rebecca K.; Newman, Kevin P. - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 219-230
Persistent link: https://www.econbiz.de/10011675162
Cover Image
Advancing a citizenship approach to corporate branding : a societal view
Biraghi, Silvia; Gambetti, Rossella C.; Schultz, Don E. - In: International studies of management and organization 47 (2017) 2, pp. 206-215
Persistent link: https://www.econbiz.de/10011675704
Cover Image
How does brand age influence consumer attitudes toward a firm's unethical behavior?
Zhang, Chi; Kashmiri, Saim; Cinelli, Melissa - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 699-711
Persistent link: https://www.econbiz.de/10012058520
Cover Image
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Cover Image
How can ethical brands respond to service failures? : understanding how moral identity motivats compensation preferences through self-consistency and social approval
Gils, Suzanne van; Horton, Kate E. - In: Journal of business research : JBR 95 (2019), pp. 455-463
Persistent link: https://www.econbiz.de/10011980252
Cover Image
Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy; Maduku, Daniel K. - In: Journal of business research : JBR 95 (2019), pp. 464-478
Persistent link: https://www.econbiz.de/10011980256