Micro and small enterprises are ubiquitous in developing countries and play a central role in employment. While there is solid empirical evidence that micro and small enterprises are important drivers of job creation, there is limited evidence on the quality aspects of employment in this sector,...

This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....