Izquierdo-Yusta, Alicia; Martínez-Ruiz, María Pilar; … - In: The Service Industries Journal 34 (2014) 6, pp. 530-549
This work analyses the motivations behind consumers' online shopping intentions for specific tourism services, such as hotel reservations, across both Internet shoppers and Internet surfers (i.e. those who exit the website before completing the reservation). A structural equation analysis...