Narrow search
Showing 41 - 50 of 61
Cover Image
Using support vector semiparametric regression to estimate the effects of pricing on brand substitution
Martínez-Ruiz, María Pilar; Mollá Descals, Alejandro; … - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 533-557
Persistent link: https://www.econbiz.de/10003746194
Cover Image
Designing a predictive performance measurement and control system to maximize customer relationship management success
Llamas-Alonso, María Rosa; Jiménez-Zarco, Ana Isabell; … - In: Journal of marketing channels : ... distribution … 16 (2009) 1, pp. 1-41
Persistent link: https://www.econbiz.de/10003839980
Cover Image
Key service innovation drivers in the tourism sector : empirical evidence and managerial implications
Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; … - In: Service business 5 (2011) 4, pp. 339-360
Persistent link: https://www.econbiz.de/10009535224
Cover Image
Store attributes leading customer satisfaction with unplanned purchases
Martínez-Ruiz, María Pilar; Blázquez-Resino, Juán José - In: The service industries journal 37 (2017) 5/6, pp. 277-295
Persistent link: https://www.econbiz.de/10011741094
Cover Image
Guest editorial: introduction to special issue on "history of marketing in Spain", part I
Aramendia-Muneta, Maria Elena; Ruiz Moreno, Felipe; … - In: Journal of historical research in marketing 16 (2024) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10014514154
Cover Image
Spain is different! : an analysis of the promotion strategies in the tourism industry in Spain
Blázquez-Resino, Juan José; Martínez-Ruiz, María Pilar - In: Journal of historical research in marketing 16 (2024) 1, pp. 25-47
Persistent link: https://www.econbiz.de/10014514163
Cover Image
Special issue: marketing history in Spain
Aramendia-Muneta, Maria Elena (ed.); Ruiz Moreno, Felipe (ed.) - 2024
Persistent link: https://www.econbiz.de/10014514178
Cover Image
The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; … - In: European journal of marketing : EJM 45 (2011) 1, pp. 43-68
Persistent link: https://www.econbiz.de/10008813283
Cover Image
Borrower Decision Aid for people-to-people lending
González-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: Decision support systems : DSS ; the international journal 49 (2010) 1, pp. 52-61
Persistent link: https://www.econbiz.de/10008387053
Cover Image
Using store level scanner data to improve category management decisions: Developing positioning maps
González-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: European journal of operational research : EJOR 198 (2009) 2, pp. 666
Persistent link: https://www.econbiz.de/10008237947