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Der öffentliche (Mehr-)Wert von Medien : Public Value aus Publikumssicht

Gonser, Nicole (ed.) - 2018

Persistent link: https://www.econbiz.de/10011806119

Academic Dishonesty: Does Social Media Allow for Increased and More Sophisticated Levels of Student Cheating?

Best, Linda M.; Shelley, Daniel J. - In: International Journal of Information and Communication … 14 (2018) 3, pp. 1-14

willingness to use texting, screenshots, video and audio recordings to cheat on exams and other academic requirements. In addition …

Persistent link: https://www.econbiz.de/10012045340

Snapchat in Deutschland: Wie verwenden Nutzer die App und was publizieren Medienmarken?

Gerhards, Claudia - 2017

Obgleich Snapchat im Mediennutzungsverhalten insbesondere von Teenagern eine zunehmend wichtige Rolle spielt, liegen … werden und welche Inhalte- und Gestaltungserwartungen diese an Snapchat-Auftritte von Marken knüpfen. Zudem fehlt es an … Untersuchungen, die Aufschluss darüber geben, in welchem Umfang deutsche Medienmarken mit eigenen Snapchat-Accounts aktiv sind …

Persistent link: https://www.econbiz.de/10011806874

Building acquaintance brands via Snapchat for the college student market

Sashittal, Hemant Chaitanya; DeMar, Michael; … - In: Business horizons 59 (2016) 2, pp. 193-204

Persistent link: https://www.econbiz.de/10011451889

What makes them snap? : gratifications of using snapchat by Generation Z

Kamble, Aakash; Desai, Supriya; Mehendale, Smita - In: Asian Academy of Management journal 26 (2021) 1, pp. 1-23

This paper aims to understand the motivations and behavioural patterns of Snapchat use by Generation Z (Gen-Z) and … reported Snapchat being adopted for connecting with friends as it provided them with secure and authentic experience over other … social media platforms. The gratifications gained from the use of Snapchat by Gen Z users were identified emerging from the …

Persistent link: https://www.econbiz.de/10013286539

Utilising social media to improve relationship quality : the case of the university library

Clark, Melissa N.; Bacon, Scott D. - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 384-410

Persistent link: https://www.econbiz.de/10011989802

Der Facebook-Tantenbrief, die Snapchat-Teenie-Party und die Instagram-Sedcard : Social Media Channels, immanente vor-digitale Kommunikationsrituale und die Auswirkung auf die Werbe...

Ziems, Dirk - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 2, pp. 53-55

Persistent link: https://www.econbiz.de/10012035365

Anxiety and ephemeral social media use in negative eWOM creation

Wakefield, Lane T.; Wakefield, Robin L. - In: Journal of interactive marketing : a quarterly … 41 (2018), pp. 44-59

Persistent link: https://www.econbiz.de/10011844931

Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy

Van Esch, Patrick; Mente, Margaret - In: Journal of retailing and consumer services 44 (2018), pp. 266-273

Persistent link: https://www.econbiz.de/10011904431

Sports fan experience : electronic word-of-mouth in ephemeral social media

Wakefield, Lane T.; Bennett, Gregg - In: Sport management review 21 (2018) 2, pp. 147-159

Persistent link: https://www.econbiz.de/10011866642