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Navigational behaviour and sponsored search advertising
Brooks, Nico; Magun, Harrison - In: International journal of electronic business 6 (2008) 2, pp. 132-148
Persistent link: https://www.econbiz.de/10003717239
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Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
Turnbull, Don; Bright, Laura F. - In: International journal of electronic business 6 (2008) 2, pp. 149-171
Persistent link: https://www.econbiz.de/10003717313
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Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy; Reeves, Daniel M. - In: International journal of electronic business 6 (2008) 2, pp. 172-193
Persistent link: https://www.econbiz.de/10003717316
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The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours
Seock, Yoo-Kyoung; Bailey, Lauren R. - In: International journal of consumer studies 32 (2008) 2, pp. 113-121
Persistent link: https://www.econbiz.de/10003717575
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Intelligente Suchverfahren mit Hilfe semantischer Netze
Reibis, Robert - In: ERP-Management : Auswahl, Einführung und Betrieb von … 4 (2008) 2, pp. 62-64
Persistent link: https://www.econbiz.de/10003718283
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Search Engine Marketing, Inc. : driving search traffic to your company's web site
Moran, Mike; Hunt, Bill - 2008 - 2. ed., 1. print.
Persistent link: https://www.econbiz.de/10003718879
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A concept, use of temporal search engine
Arora, Monika - In: Corporate strategies & innovations in the emerging …, (pp. 96-105). 2008
Persistent link: https://www.econbiz.de/10003719383
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Exploring local search in winner determination problem
Singh, Raj Jog; Sen, Anup Kumar - In: Information technology and management 9 (2008) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10003725473
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Browsing databases with constraint hierarchies
Orman, Levent V. - In: Electronic commerce research 8 (2008) 1/2, pp. 29-56
Persistent link: https://www.econbiz.de/10003728117