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Targeting Informative Messages to a Network of Consumers

Campbell, James D. - In: Review of Network Economics 11 (2012) 3

Abstract This paper considers duopolists targeting informative messages to consumers who share information locally with their network neighbors. A monopolist targets a parsimonious set of nodes that informs all consumers either directly or by word-of-mouth. A duopolist faces a tradeoff between...

Persistent link: https://www.econbiz.de/10014618814

Wirkungen von electronic-Word-of-Mouth-Empfehlungen bei misstrauischen Rezipienten : eine empirische Untersuchung unter Betrachtung der Empfehlungskongruenz sowie der Botschaftsarg...

Pütz, Christoph - 2009

Der Informationsaustausch zwischen Konsumenten im Internet wird zunehmend von Unternehmen als Träger beeinflussender … Konsumenten bei der Rezeption einer im Internet veröffentlichten Produktempfehlung Misstrauen bzgl. der Aufrichtigkeit des …

Persistent link: https://www.econbiz.de/10009467432

Interaction between the Young Fashion Buyers and the Brand-ambassadors

Bičiūnaitė, Vilija - 2011

The aim of the diploma paper: to develop an interaction model for the young fashion buyers and the Inkariukai brand-ambassadors.The object of the diploma paper: interaction between the young fashion buyers and the Inkariukai brand-ambassadors.The tasks of the diploma paper:1. To condust a...

Persistent link: https://www.econbiz.de/10009478397

Recommend or not: A comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation

Gong, Xi Yun; Huang, Tao; Choo, Wei Chong - In: European Research on Management and Business Economics … 30 (2024) 1, pp. 1-18

In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...

Persistent link: https://www.econbiz.de/10014525657

Lost in Transmission

Graeber, Thomas W; Noy, Shakked; Roth, Christopher - 2024

For many decisions, people rely on information received from others by word of mouth. How does the process of verbal transmission distort economic information? In our experiments, participants listen to audio recordings containing economic forecasts and are paid to accurately transmit the...

Persistent link: https://www.econbiz.de/10014533814

Lost in Transmission

Graeber, Thomas; Noy, Shakked; Roth, Christopher - 2024

Persistent link: https://www.econbiz.de/10014534411

Brand preference and its impacts on customer share of visits and word-of-mouth intention: an empirical study in the full-service restaurant segment

Hwang, Jinsoo - 2011

Doctor of Philosophy

Persistent link: https://www.econbiz.de/10009464008

Competition in internet retail markets: The impact of links on web site traffic

Ennew, C; Lockett, A; Blackman, ID; Holland, C - 2005

-of-mouth) from a trusted third party. To examine the importance of links we model the number of visits to individual internet retail … stores as a function of the number of links each has with other sites and the information/product content of the internet … industries. The results demonstrate that the number of links to a particular internet retail store explains over 60% of the …

Persistent link: https://www.econbiz.de/10009481402

Tourists' Recommendations: Socio-demographic Analysis

Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - 2020

In tourism, information can be treated as the most important factor influencing consumer behaviour. Word-of-mouth is one of the possible ways to transfer information. It is a form of communication – through recommendations - which involves consumers discussing their experience after service...

Persistent link: https://www.econbiz.de/10012288787

The effects of traditional and electronic word-of-mouth on destination image: A case of vacation tourists visiting Branson, Missouri

Ishida, Koji; Slevitch, Lisa; Siamionava, Katia - In: Administrative Sciences 6 (2016) 4, pp. 1-17

The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between personal WOM and commercial WOM, and between...

Persistent link: https://www.econbiz.de/10012611910