Purpose: The use of nostalgia in the marketing domain has been popular around the world. Nostalgia has been considered a complex yet ambivalent emotion, which has ignited curiosity among marketing researchers and practitioners alike. In response to calls from marketing practitioners and...

Purpose: We respond to calls from business schools (B-schools), apex education bodies, regulators, activist groups and researchers for more rigorous research to understand the future strategies of B-schools in India. We specifically examine the challenges posed by the current COVID-19 pandemic...

Purpose: The purpose of this paper is to explore and provide empirical evidence for the combined effects of individual characteristics, training design factors as well as environmental factors (as pre-training factors) on training transfer. Design/methodology/approach: Primary data were...

Purpose: This study aims to investigate antecedents of forgiveness from the non-complainers point of view after a service failure in India. Design/methodology/approach: This study bases itself on the theoretical foundations of...

This paper explains the composition of shopping experience for mall shoppers of Dubai. The study assumes significance because Dubai is a prominent destination attracting shoppers from all over the globe. An attempt has been made to portray shopper's expectations from shopping malls. The research...