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Promotion of urban tourism : insights into user engagement on social media

Bonilla Quijada, María del Rocío; Tugores Ques, Juan; … - In: Information technology & tourism 23 (2021) 4, pp. 611-632

Persistent link: https://www.econbiz.de/10012703247

A brand-centric framework for ephemeral media : conceptual approach to Instagram stories

Pınarbaşı, Fatih - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 570-592

Persistent link: https://www.econbiz.de/10012670730

Is Instagram an effective brand conversation platform? : a study among young Instagram users in India

Narsimha, Anand; Moovendhan, V.; Manoharan, M. - In: International journal of Indian culture and business … 22 (2021) 1, pp. 53-65

Persistent link: https://www.econbiz.de/10012511067

Credibility of digital influencers on YouTube and Instagram

Djafarova, Elmira; Matson, Natasha - In: International journal of internet marketing and … 15 (2021) 2, pp. 131-148

Persistent link: https://www.econbiz.de/10012512703

Analyzing cultural tourism promotion on Instagram : a cross-cultural perspective

Mele, Emanuele; Kerkhof, Peter; Cantoni, Lorenzo - In: Journal of travel and tourism marketing 38 (2021) 3, pp. 326-340

Persistent link: https://www.econbiz.de/10012514056

#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram

Filieri, Raffaele; Yen, Dorothy A.; Yu, Qionglei - In: Tourism management : research, policies, practice 85 (2021), pp. 1-21

Persistent link: https://www.econbiz.de/10012514391

Increasing consumer engagement on social networks : social media influencer's followers "like" to see a face in a post

Torbarina, Matia; Jelenc, Lara; Brkljačić, Ivana - In: Market : review for marketing theory and practice 32 (2020), pp. 67-81

Persistent link: https://www.econbiz.de/10012652675

Dealing with statistical significance in big data : the social media value of game outcomes in professional football

Weimar, Daniel; Schoebbing, Brian P.; Wicker, Pamela - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 266-277

Persistent link: https://www.econbiz.de/10012658732

Attention economics of Instagram stars : #instafame and sex sells?

Gänßle, Sophia - 2021

Social media stars create stardom with uploads on social media pages like YouTube, TikTok or Instagram. One of the most … popular platforms, especially designed to upload picture contents, is the service "Instagram" owned by Facebook. The growing … body exposure drive Instagram success? Is there a difference between male and female content in this regard? This paper …

Persistent link: https://www.econbiz.de/10012588372

The clustering of city images on Instagram : a comparison between projected and perceived images.

Paül i Agustí, Daniel - In: Journal of destination marketing & management 20 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012588629