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E-marketing implementation in small and medium-sized restaurants in Palestine

Qashou, Abeer; Saleh, Yahya - In: Arab economic and business journal 13 (2018) 2, pp. 93-110

This study investigates the factors affecting the acceptance and implementation of E-marketing and its impact on marketing performance in small and medium-sized restaurants (SMRs) in Palestine. Potential factors were derived and conceptually-modelled for analysis based on popular technology...

Persistent link: https://www.econbiz.de/10011956217

Determinants of online consumer behaviour towards e-tailing in India

Khan, Asma; Syed, Asif Ali - In: International journal of enterprise network management 9 (2018) 3/4, pp. 455-480

Persistent link: https://www.econbiz.de/10011971541

The importance of the venue in an information search : online ticket purchase in the performing arts

Martinez, Carole; Euzéby, Florence; Lallement, Jeanne - In: International journal of arts management 20 (2018) 3, pp. 60-74

Persistent link: https://www.econbiz.de/10011921248

Value proposition and firm performance : segmentation of Polish online companies

Doligalski, Tymoteusz; Zaborek, Piotr; … - In: International journal of business performance management 16 (2015) 2/3, pp. 133-148

Persistent link: https://www.econbiz.de/10011316430

Effects of attitude toward using, perceived usefulness, perceived ease of use and perceived compatibility on intention to use E-Marketing

Kanchanatanee, Kanokwan; Suwanno, Nuttida; … - In: Journal of management research 6 (2014) 3, pp. 1-13

Persistent link: https://www.econbiz.de/10010431584

Studying and prioritising the effective elements of internet advertising on e-marketing

Doostar, Mohammad; Mohammadi, Mohammad Hossein - In: International journal of services and operations management 18 (2014) 1, pp. 57-73

Persistent link: https://www.econbiz.de/10010410920

On-line destination branding : an investigation into the divergence between brand goals and on-line implementation

Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604

Persistent link: https://www.econbiz.de/10010470486

Internet marketing for sustainable development and rural tourism

Andreopoulou, Zacharoula; Tsekouropoulos, Georgios; … - In: International journal of business information systems : … 16 (2014) 4, pp. 446-461

Persistent link: https://www.econbiz.de/10010478663

E-knowledge of Indian rural consumers : a field survey result based on durable goods

Mukhopadhyay, Debabrata; Mandal, Arun Kumar - In: Comparative advantage in the knowledge economy : a …, (pp. 85-96). 2021

Persistent link: https://www.econbiz.de/10012814179

A digital response system to mitigate overtourism : the case of Dubrovnik

Camatti, Nicola; Bertocchi, Dario; Carić, Hrvoje; … - In: Journal of travel and tourism marketing 37 (2020) 8/9, pp. 887-901

Persistent link: https://www.econbiz.de/10012415310