Chapter 1. Managing consumers' negative comments in period of crisis. The case of the the Greek super markets -- Chapter 2. Perceived Corporate Social Responsibility and job satisfaction in a port logistics organization -- Chapter 3. Emotional exhaustion and perceived Corporate Social...

This book presents advanced methods in business intelligence models that are applicable in research areas of business and enterprise research such as business informatics, e-business, customer behavior and agricultural business. Featuring selected contributions presented at the 2021...

Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage. To the completion of this target, various digital...

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss...