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Cross-cultural buyer behavior
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Advertising
48
Werbung
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Consumer behaviour
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Advertising effects
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Taylor, Charles Raymond
115
Taylor, Charles R.
70
Taylor, Charles Robert
38
Okazaki, Shintaro
16
Ko, Eunju
10
Lee, Doo-Hee
10
Mueller, Barbara
8
Sarstedt, Marko
7
Zou, Shaoming
7
Capella, Michael L.
6
Schwaiger, Manfred
6
TAYLOR, CHARLES R.
6
Kim, Juran
5
Kim, Kyung Hoon
5
Dahl, Stephan
4
Eagle, Lynne C.
4
Franke, George R.
4
Pelsmacker, Patrick de
4
Raithel, Sascha
4
Ringle, Christian M.
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Sarkees, Matthew E.
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Schlittgen, Rainer
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Bowen, C. Luke
3
Choi, Yung Kyun
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Costello, John P.
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Doh, Jonathan P.
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Kim, Dong Ryul
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Kwak, Hyokjin
3
Lee, Jong-Ho
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Lee, Jooyeon
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Lee, Ki Hoon
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Omura, Glenn S.
3
Osland, Gregory E.
3
Park, Myung Hwan
3
Puzakova, Marina
3
Sung, Heewon
3
Taylor, Ray
3
Wagner, Udo
3
Walsh, Michael G.
3
Yoon, Sukki
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International journal of advertising : the quarterly review of marketing communications
27
International journal of advertising : the review of marketing communications
25
Journal of business research : JBR
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of advertising research
9
Journal of international marketing
8
Psychology & marketing
6
Advances in international marketing
5
Conference Board report
5
International marketing review
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
American journal of agricultural economics
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Cross-cultural buyer behavior
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of advertising
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Measurement and research methods in international marketing
3
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. 2
2
Journal of Advertising Research
2
Journal of world business : JWB
2
New directions in international advertising research
2
Social and environmental issues in advertising
2
The journal of brand management : an international journal
2
Western journal of agricultural economics : WJAE
2
AFPC policy research report
1
AFPC policy working paper
1
AMS review : official publication of the Academy of Marketing Science
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Breaking new ground in theory and practice
1
Canadian journal of agricultural economics : CJAE
1
Digital advertising : theory and research
1
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ECONIS (ZBW)
169
OLC EcoSci
45
RePEc
11
USB Cologne (EcoSocSci)
5
Other ZBW resources
4
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1
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
2
Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun
;
Taylor, Charles Raymond
;
Lee, Doo-Hee
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
Saved in:
3
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
4
Do online brand communities help build and maintain relationships with consumers? : a network theory approach
Lee, Hyun Joung
;
Lee, Doo-hee
;
Taylor, Charles Raymond
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 213-227
Persistent link: https://www.econbiz.de/10009409559
Saved in:
5
Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs
Lee, Doo-Hee
;
Im, Seunghee
;
Taylor, Charles Raymond
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 692-710
Persistent link: https://www.econbiz.de/10003748358
Saved in:
6
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
Saved in:
7
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
8
How much does an NCAA Basketvall Championship matter : a call for research on the public relations impact of athletic success
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 617-621
Persistent link: https://www.econbiz.de/10011585275
Saved in:
9
Editorial: on to a new year
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 907-908
Persistent link: https://www.econbiz.de/10011644529
Saved in:
10
Editorial: Conducting state-of-the-art cross-cultural research
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 627-631
Persistent link: https://www.econbiz.de/10010466405
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