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A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands

Becker-Olsen, Karen L.; Taylor, Charles Raymond; Hill, … - In: Journal of international marketing 19 (2011) 2, pp. 30-44

Persistent link: https://www.econbiz.de/10009159096

Theory advancement in international advertising : drawing on theories from strategic management and international business

Taylor, Charles Raymond; Okazaki, Shintaro; Mueller, Barbara - In: Advertising theory, (pp. 149-161). 2012

Persistent link: https://www.econbiz.de/10009524183

Convergence in global markets : the great standardization versus localization debate is (finally) put to rest

Mueller, Barbara; Taylor, Charles Raymond - In: Media and convergence management, (pp. 89-105). 2013

Persistent link: https://www.econbiz.de/10009767989

New directions in international advertising research

Taylor, Charles Raymond (contributor) - 2002

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising...

Persistent link: https://www.econbiz.de/10009627291

Corporate social responsibility : a look at Eastern nations

Taylor, Charles Raymond; Bowen, C. Luke; Ryu, Hoin - In: Handbook of research on marketing and corporate social …, (pp. 234-251). 2016

Persistent link: https://www.econbiz.de/10011438407

On the new era of zipping and zapping : the need for research on how advertisers deal with an Era of time-shifted television program viewing on a variety of devices

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 403-405

Persistent link: https://www.econbiz.de/10011546482

A call for more research on "green" or environmental advertising : editorial

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 573-575

Persistent link: https://www.econbiz.de/10011547644

The imminent return of the advertising jingle : editorial

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 717-719

Persistent link: https://www.econbiz.de/10011547745

Do bans on illuminated on-premise signs matter? : balancing environmental impact with the impact on businesses

Taylor, Charles Raymond; Sarkees, Matthew E. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 61-73

Persistent link: https://www.econbiz.de/10011547944

How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison

Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles Raymond - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 357-365

Persistent link: https://www.econbiz.de/10011508871

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