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Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew; Woodside, Arch G. - In: Qualitative market research : an international journal 14 (2011) 1, pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
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The impact of external forces on cartel network dynamics : direct research in the diamond industry
Gupta, Samir; Polonsky, Michael J.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 202-210
Persistent link: https://www.econbiz.de/10003956052
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Comment on "Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self"
Zaltman, Lindsay - In: Journal of business research : JBR 61 (2008) 5, pp. 488-489
Persistent link: https://www.econbiz.de/10003709367
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Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.; Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
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Business-to-business brand management : theory, research and executive case study exercises
Glynn, Marc S. (contributor); Woodside, Arch G. (contributor) - 2009 - 1st ed.
Persistent link: https://www.econbiz.de/10008658714
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The new logic in building isomorphic theory of management decision realities
Woodside, Arch G.; Ko, Eunju; Huan, Tzung-cheng - In: Management decision : MD 50 (2012) 5, pp. 765-777
Persistent link: https://www.econbiz.de/10009574538
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Narrative analysis for decoding marketer - customer interactions in hospitality contexts
Woodside, Arch G.; Coleman, Linda Jane - In: Tourism sensemaking : strategies to give meaning to …, (pp. 223-231). 2011
Persistent link: https://www.econbiz.de/10009380868
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Guest editorial : unconscious thinking, feeling and behavior toward products and brands ; introduction to a journal of brand management special issue
Woodside, Arch G.; Brasel, S. Adam - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 451-456
Persistent link: https://www.econbiz.de/10009159231
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General theory of cultures' consequences on international tourism behavior
Woodside, Arch G.; Hsu, Shih-yun; Marshall, Roger - In: Journal of business research : JBR 64 (2011) 8, pp. 785-799
Persistent link: https://www.econbiz.de/10009229010
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Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.; Baxter, Roger - In: Handbook of business-to-business marketing, (pp. 680-698). 2012
Persistent link: https://www.econbiz.de/10009500108