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Decision-processes in strategic alliances : designing and implementing international joint ventures in Eastern Europe
Woodside, Arch G. - In: Journal of euromarketing 1 (1991) 1, pp. 151-187
Persistent link: https://www.econbiz.de/10001119704
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Streams of behavior in industrial buying decisions
Vyas, Niren M. - In: Advances in business marketing : a research annual 1 (1986), pp. 209-240
Persistent link: https://www.econbiz.de/10001089418
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Designing and implementing international joint marketing ventures : case research studies on new retail enterprises in Hungary
Woodside, Arch G. - In: Journal of euromarketing 3 (1993) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10001161291
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Ein gedächtnispsychologischer Ansatz zur Erklärung des Geschäftswahlverhaltens des Konsumenten
Thelen, Eva M. - In: Handelsforschung 11 (1996), pp. 339-353
Persistent link: https://www.econbiz.de/10001220102
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Profiling the heavy traveler segment
Woodside, Arch G. - In: Journal of travel research : a quarterly publication of … 25 (1987) 4, pp. 9-14
Persistent link: https://www.econbiz.de/10001027829
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Step two in benefit segmentation : learning the benefits realized by major travel markets
Woodside, Arch G. - In: Journal of travel research : a quarterly publication of … 24 (1985) 1, pp. 7-13
Persistent link: https://www.econbiz.de/10001027837
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Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
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Deepening understanding of certification adoption and non-adoption of international-supplier ethical standards
Prado, Andrea M.; Woodside, Arch G. - In: Journal of business ethics : JOBE 132 (2015) 1, pp. 105-125
Persistent link: https://www.econbiz.de/10011411208
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Applying configurational theory to build a typology of ethnocentric consumers
Feurer, Sven; Konya-Baumbach, Elisa; Woodside, Arch G. - In: International marketing review 33 (2016) 3, pp. 351-375
Persistent link: https://www.econbiz.de/10011486975
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Making tough decisions competently : assessing the value of product portfolio planning methods, devil's advocacy, group discussion, weighting priorities, and evidenced-based inform...
De Villiers, Rouxelle; Woodside, Arch G.; Marshall, Roger - In: Journal of business research : JBR 69 (2016) 8, pp. 2849-2862
Persistent link: https://www.econbiz.de/10011507780