Khudhair, Harith Yas; Bin Jusoh, Ahmad; Abbas Mardani; … - In: Contemporary economics 13 (2019) 4, pp. 375-387
customer loyalty to certain airline brands. The literature review uncovered that the airline industry is increasingly focusing … on growing top notch services to compete in the market. In addition, competition in this sector is apparent in the … evaluation and the type of services offered. The study embraces these two perspectives (price sensitivity and quality seekers) as …