Showing 1 - 10 of 8,379
Persistent link: https://www.econbiz.de/10011657590
Some governments have proven social media's potential to generate value through co-creation and citizen participation, and municipalities are increasingly using these tools in order to become smart cities. Nevertheless, few public administrations have taken full advantage of all the...
Persistent link: https://www.econbiz.de/10012049214
Persistent link: https://www.econbiz.de/10011291345
Persistent link: https://www.econbiz.de/10012144802
Persistent link: https://www.econbiz.de/10014462653
Persistent link: https://www.econbiz.de/10015066188
Purpose This paper aims to highlight the importance of social marketing at the midstream (meso) level as a key component of a proposed model for co-creating public services. The model demonstrates how supportive relationships and conversations within and between service organisations, front-line...
Persistent link: https://www.econbiz.de/10014907179
La politique des pôles de compétitivité s'inscrit dans un cadre européen plus général de soutien à la compétitivité. Ce sont par nature des dispositifs de mise en réseau de compétences et de connaissances régionales dans une optique de compétitivité internationale. Dans ce papier,...
Persistent link: https://www.econbiz.de/10008789647
Although the Internet represents great opportunities for businesses, some firms that are evolving in the luxury industry were initially reluctant to engage in digital activities. However, over the past few years, digital natives represent a main reason for these firms to start adopting online...
Persistent link: https://www.econbiz.de/10012048458
Persistent link: https://www.econbiz.de/10011459607