Ghorbanzade, Davood; Mehrani, Hormoz; Rahehagh, Atena - In: Cogent business & management 6 (2019), pp. 1-24
This study proposed a model to assess visitor experience quality and its effect on their image, perceived value, delight, satisfaction, and behavioral intentions in Iranian water parks. Based on convenience sampling, a sample of 384 visitors at five water parks in Mashhad, Iran was selected....