The role of wellness spa tourism performance in building destination loyalty : the case of Thailand
Year of publication: |
July 2018
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Authors: | Han, Heesup ; Kiatkawsin, Kiattipoom ; Jung, Heekyoung ; Kim, Wansoo |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 5, p. 595-610
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Subject: | Destination loyalty | Thailand | wellness tourism | service performances | satisfaction | affective experiences | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Dienstleistungsqualität | Service quality | Gesundheitstourismus | Health tourism | Destinationsmanagement | Destination management | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry |
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