„Wine and Innovation – Consumer Acceptance of New Grape Varieties and Wine Packaging“ Wine has deep roots in the … European culture. Therefore, it is not surprising that around 60 percent of the world’s wine production comes from Europe …. Nevertheless, only seven percent of the European farmland is used for wine growing. Alarmingly, around 70 percent of all fungicides …

A controlled field study of wine promotions in a midpriced chain restaurant generated three key findings: (1) selected … wine recommendations increased sales by 12 percent, (2) food-wine pairing recommendations increased sales by 7.6 percent …, and (3) wine tastings increased sales by 48 percent. In general, 69 to 87 percent of the increase in sales of promoted …

This paper aims to achieve a deeper understanding of the opportunities offered by crowdfunding in the wine sector and … explores the experience of the first wine-dedicated crowdfunding platform, namely Fundovino, has been conducted. Multiple data … winemakers and the fun of being involved first-hand. So, the creation of other wine-dedicated crowdfunding platforms may help …