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Clinching the Deal : An Empirical Study of the Drivers of Diffusion of Daily Deals

Xia, Feihong; Chatterjee, Rabikar; Venkatesh, R. - 2021

Daily deals have been very popular among both online shoppers and businesses seeking to attract customers. A daily deal typically consists of a deep discount for a targeted group of shoppers over the limited period of a single day. We analyze the adoption process of daily deals and untangle the...

Persistent link: https://www.econbiz.de/10013211347

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