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The state of art of resource-based theory in marketing research
Della Corte, Valentina; D'Andrea, Chiara; Del Gaudio, … - In: The marketing review 17 (2017) 3, pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
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The effect of green marketing strategy on firm’s performance in the context of developing country
Demessie, Girma Tegene; Shukla, Amit - In: Journal of global marketing 36 (2023) 3, pp. 193-209
Persistent link: https://www.econbiz.de/10014321505
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Impact of marketing capabilities on competitive advantage and business performance : research propositions
Chahal, Hardeep; Kaur, Jagmeet - In: International journal of business competition and … 3 (2013) 2, pp. 121-138
Persistent link: https://www.econbiz.de/10010242144
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Market orientation and business performance : a study of interrelationships and effects in a small sized hotels within Lagos State Metropolis
Ladipo, P. K. A.; Rahim, A. Ganiyu; Oguntoyibo, C. Abayomi - In: Academic journal of economic studies 2 (2016) 4, pp. 98-119
Persistent link: https://www.econbiz.de/10011580387
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Marketing capability, competitive advantage, and business performance
Yao, Qiong; Qin, Hongxia - In: International journal of technology, policy and … 16 (2016) 3, pp. 195-213
Persistent link: https://www.econbiz.de/10011648835
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Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna; Morgan, Neil A. - In: Journal of international marketing 25 (2017) 4, pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
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The roles of product innovation capability in marketing performance
Khasanah, Imroatul; Sukresna, I. Made - In: Journal of developmental entrepreneurship : JDE 28 (2023) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10014435392
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Determinants of SMEs' product innovation performance in Malaysia : an extended model
Yusr, Maha Mohammed; Abdullateef, Aliyu Olayemi; … - In: Cogent business & management 9 (2022) 1, pp. 1-24
This paper analyzes the organizational capabilities associated with new product development of SMEs in manufacturing companies with indicators such as administrative capabilities, functional capabilities (R&D, manufacturing, and marketing), and innovative performance (new product development) in...
Persistent link: https://www.econbiz.de/10014444966
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The impact of market orientation on marketing performance : exploring the moderating role of competitive advantage
Dahmiri, Dahmiri; Junaidi, Junaidi; Johannes; Yacob, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 164-174
This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance, with competitive advantage as a moderating variable. The research methodology employs path analysis using Smart PLS software version 4.0 and involves 397 MSME owners in Jambi...
Persistent link: https://www.econbiz.de/10014636331
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Does market orientation matter? : a test of the relationship between positional advantage and performance
Hult, G. Tomas M.; Ketchen, David J. - 2009
Persistent link: https://www.econbiz.de/10003835929