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Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
Richard, James E.; Meuli, Paul G. - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 698-719
Persistent link: https://www.econbiz.de/10009776451
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Entrepreneurship in marketing : socializing partners for brand governance in EM firms
Renton, Michelle; Richard, James E. - In: Journal of business research : JBR 113 (2020), pp. 180-188
Persistent link: https://www.econbiz.de/10012230461
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Exploring brand governance in SMEs : does socialisation provide a means to value creation?
Renton, Michelle; Richard, James E. - In: The journal of brand management : an international journal 26 (2019) 4, pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
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Digitalization in retailing : moving beyond e-commerce
Radon, Anita (ed.); Richard, James E. (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011813269
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CB-SEM latent interaction : unconstrained and orthogonalized approaches
Cheah, Jun-Hwa; Memon, Mumtaz Ali; Richard, James E.; … - In: Australasian marketing journal 28 (2020) 4, pp. 218-234
Persistent link: https://www.econbiz.de/10012429460
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Rethinking catalogue and online B2B buyer channel preferences in the education supplies market
Richard, James E.; Purnell, Fruen - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 1-15
Persistent link: https://www.econbiz.de/10011658329
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Examining sojourners as visual influencers in VFR (visiting friends and relatives) tourism : a rhetorical analysis of user-generated images
Bakri, Marlini; Krisjanous, Jayne; Richard, James E. - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1685-1706
Persistent link: https://www.econbiz.de/10014384377
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Corporate image, loyalty, and commitment in the consumer travel industry
Richard, James E.; Zhang, Annie - In: Journal of marketing management : MM 28 (2012) 5, pp. 568-594
Persistent link: https://www.econbiz.de/10009966457
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Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
Richard, James E.; Meuli, Paul G. - In: Journal of marketing management : MM 29 (2013) 5, pp. 698-719
Persistent link: https://www.econbiz.de/10010135409
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Does retail type matter? : consumer responses to channel integration in omni-channel retailing
Lim, Xin-Jean; Cheah, Jun-Hwa; Dwivedi, Yogesh Kumar; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013364462