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Consumer attitude towards sale...
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Consumer behaviour
34
Konsumentenverhalten
33
China
13
Asia
8
Marketing management
8
Marketingmanagement
8
Advertising
7
Advertising effects
7
Cultural identity
7
Kulturelle Identität
7
Marketing
7
Werbewirkung
7
Asien
6
Beziehungsmarketing
6
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6
Customer satisfaction
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Islam
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Kundenzufriedenheit
6
Markenführung
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Relationship marketing
6
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Food consumption
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India
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Internationales Marketing
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Islamic finance
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Islamisches Finanzsystem
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Jugendliche
5
Markenimage
5
New Zealand
5
Sales promotion
5
Social Web
5
Social web
5
Verkaufsförderung
5
Youth
5
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Article
107
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10
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7
research-article
3
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English
94
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Fam, Kim Shyan
54
Fam, Kim-Shyan
34
Richard, James E.
25
Yang, Zhilin
18
Krisjanous, Jayne
9
Waller, David S.
9
Li, Yongqiang
8
Seo, Yuri
7
Gadekar, Mahesh
6
Cheah, Jun-Hwa
5
Fam, Kim-shyan
5
Hiram Ting
5
Cham Tat Huei
4
Gazley, Aaron
4
Grohs, Reinhard
4
Holdsworth, David K.
4
Hyman, Mike
4
Jozsa, Laszlo
4
Kadirov, Djavlonbek
4
McNeill, Lisa S.
4
Waller, David
4
Brandão, Amélia Maria Pinto da Cunha
3
Chung, Kim-choy
3
Cruz, Angela Gracia B.
3
Memon, Mumtaz Ali
3
Merrilees, Bill
3
Zhang, Honghong
3
Bakri, Marlini
2
Biggemann, Sergio
2
Brandão, Amélia
2
Buchanan-Oliver, Margo
2
Butt, Muhammad Mohsin
2
Campbell, Charles
2
Che, Yu
2
Chow, Cheris W. C.
2
De Run, Ernest Cyril
2
Edu, Tudor
2
Goh, Tiong
2
He, Jian
2
Hui Yin Jong
2
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MAG Scholar Global Business, Marketing & Tourism Conference <27., 2017, Katowice>
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Asia Pacific Journal of Marketing and Logistics
7
Asia Pacific journal of marketing and logistics
7
Journal of business ethics : JOBE
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of Islamic marketing : JIMA
5
Journal of business research : JBR
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Journal of consumer behaviour : an international research review
3
Psychology & marketing
3
The international review of retail, distribution and consumer research
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
International journal of consumer studies
2
Journal of Business Ethics
2
Journal of East-West business
2
Journal of advertising research
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
The open business journal
2
Young consumers : insight and ideas for responsible marketers
2
Australian journal of management
1
Economic research
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
International journal of Chinese culture and management : IJCCM
1
International journal of business and economics
1
International journal of event and festival management
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of Business Research
1
Journal of Consumer Marketing
1
Journal of Fashion Marketing and Management: An International Journal
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ECONIS (ZBW)
75
OLC EcoSci
24
Other ZBW resources
15
RePEc
3
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51
The role of renqing in mediating customer relationship investment and relationship commitment in China
Shi, Guicheng
;
Shi, Yizheng
;
Chan, Allan K. K.
;
Liu, …
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 496-502
Persistent link: https://www.econbiz.de/10009159494
Saved in:
52
Interpersonal relationship, service quality, seller expertise : how important are they to adolescent consumers?
Wan, Wendy W. N.
;
Luk, Chung-leung
;
Fam, Kim Shyan
;
Wu, …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009547316
Saved in:
53
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
54
Cross-cultural food consumption behavior of consumers in Fiji
Devi, Karishma Kavita
;
Singh, Gurmeet
;
Naz, Rafia
;
Fam, …
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 105-126
Persistent link: https://www.econbiz.de/10011316489
Saved in:
55
Guest editorial: Special issue : the female consumer in the 21st century
Johnstone, Micael-Lee
;
Fam, Kim Shyan
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 248-252
Persistent link: https://www.econbiz.de/10009765595
Saved in:
56
Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
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57
Ways of eating, ways of being : food consumption and representation in Asian markets
Seo, Yuri
(
ed.
);
Cruz, Angela Gracia B.
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011482200
Saved in:
58
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
59
Advancing research on computer game consumption : a future research agenda
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Fam, Kim Shyan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
Saved in:
60
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
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