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A bridge to relevance : on the history of the Academy of Marketing Science® (AMS)
Babin, Barry J.; Moulard, Julie Guidry; Lindquist, Jay D. - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 454-463
Persistent link: https://www.econbiz.de/10012819696
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Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
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Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & Marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10012083922
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Unraveling consumer suspense : the role of hope, fear, and probability fluctuations
Moulard, Julie Guidry; Kroff, Michael W.; Folse, Judith … - In: Journal of business research : JBR 65 (2012) 3, pp. 340-346
Persistent link: https://www.econbiz.de/10009507198
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What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry; Popp Garrity, Carolyn; Hamilton … - In: Psychology & marketing 32 (2015) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
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Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson; Moulard, Julie Guidry; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
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Causer-related marketing : factors promoting campaign evaluations
Folse, Judith Anne Garretson; Grau, Stacy Landreth; … - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 50-70
Persistent link: https://www.econbiz.de/10010383160
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Brand authenticity : testing the antecedents and outcomes of brand management's passion for its products
Moulard, Julie Guidry; Raggio, Randle D.; Folse, Judith … - In: Psychology & marketing 33 (2016) 6, pp. 421-436
Persistent link: https://www.econbiz.de/10011491944
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Artist authenticity : how artists' passion and commitment shape consumers' perceptions and behavioral intentions across genders
Moulard, Julie Guidry; Hamilton Rice, Dan; Popp … - In: Psychology & marketing 31 (2014) 8, pp. 576-590
Persistent link: https://www.econbiz.de/10010399726
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Consumer cynicism : developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours
Helm, Amanda E.; Moulard, Julie Guidry; Richins, Marsha L. - In: International journal of consumer studies 39 (2015) 5, pp. 515-524
Persistent link: https://www.econbiz.de/10011446254