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Services marketing cases in emerging markets : an asian perspective

Roy, Sanjit (ed.); Mutum, Dilip S. (ed.); Nguyen, Bang (ed.) - 2017

Persistent link: https://www.econbiz.de/10014012322

Marketing of services : the McDonald's way

Paul, Rik; Roy, Sanjit Kumar - In: Marketing cases from emerging markets, (pp. 99-112). 2014

Persistent link: https://www.econbiz.de/10010188842

Predictors of customer acceptance of and resistance to smart technologies in the retail sector

Roy, Sanjit; Balaji, M. S.; Quazi, Ali; Quaddus, Mohammed - In: Journal of retailing and consumer services 42 (2018), pp. 147-160

Persistent link: https://www.econbiz.de/10011826101

Customers' emotion regulation strategies in service failure encounters

Balaji, M. S.; Roy, Sanjit; Quazi, Ali - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 960-982

Persistent link: https://www.econbiz.de/10011708773

Fairness management: India, Pakistan and Bangladesh

Bang, Nguyen; Simkin, Lyndon; Roy, Sanjit - In: Ethical and social marketing in Asia : incorporating …, (pp. 233-252). 2015

Persistent link: https://www.econbiz.de/10011477464

Corporate social responsibility and employee volunteerism : a broad overview of CSR through volunteerism

Pradhan, Sudeepta; Bashir, Makhmoor; Roy, Sanjit; Bang, … - In: Sustainable branding : ethical, social, and …, (pp. 99-112). 2021

Persistent link: https://www.econbiz.de/10012546406

Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal

Bose, Sunny; Roy, Sanjit; Sharifah Faridah Syed Alwi; … - In: Journal of business research : JBR 116 (2020), pp. 734-744

Persistent link: https://www.econbiz.de/10012257676

Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability

Roy, Sanjit; Balaji, M. S.; Bang, Nguyen - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 299-333

Persistent link: https://www.econbiz.de/10012248971

Measuring service quality : a systematic review of literature

Roy, Sanjit; Lassar, Walfried M.; Ganguli, Shirshendu; … - In: International journal of services, economics and management 7 (2015) 1, pp. 24-52

Persistent link: https://www.econbiz.de/10011607174

The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation

Roy, Sanjit; Singh, Gaganpreet; Hope, Megan; Bang, Nguyen; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1480-1513

Persistent link: https://www.econbiz.de/10012178642

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