Denizci Guillet, Basak; Chu, Angela Mai Chi - In: International Journal of Contemporary Hospitality Management 33 (2021) 2, pp. 604-627
Purpose: The revenue management (RM) discipline is built on the principle of demand-based pricing. This study aims to examine how and to what extent RM can be implemented in the hotel industry during low-demand periods, particularly during the coronavirus disease 2019 (COVID-19) crisis....