Åkesson, Maria; Edvardsson, Bo; Tronvoll, Bård - In: Journal of Service Management 25 (2014) 5, pp. 677-698
Purpose – A service system, including self-service technologies (SSTs), should facilitate actors’ value co-creation processes to enhance customer experiences. The purpose of this paper is to analyze how customers’ experiences – both favorable and unfavorable – are formed by identifying...