Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of country-of-origin s...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
62
Konsumentenverhalten
60
Advertising effects
58
Werbewirkung
58
Belgium
51
Belgien
43
Advertising
39
Werbung
38
Brand management
25
Markenführung
25
Internet marketing
19
Online-Marketing
19
Brand image
18
Markenimage
17
Marketing management
15
Marketingmanagement
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
Emotion
11
Marketing
10
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Automotive market
8
Brand
8
Kfz-Markt
8
Kinder
8
Markenartikel
8
Social Web
8
Social web
8
Target group
8
Theorie
8
Zielgruppe
8
Theory
7
Unternehmensethik
7
Advertising planning
6
more ...
less ...
Online availability
All
Undetermined
77
Free
4
Type of publication
All
Article
198
Book / Working Paper
52
Type of publication (narrower categories)
All
Article in journal
101
Aufsatz in Zeitschrift
101
Aufsatz im Buch
27
Book section
27
Arbeitspapier
20
Working Paper
20
Graue Literatur
18
Non-commercial literature
18
research-article
14
Lehrbuch
5
Aufsatzsammlung
4
Textbook
4
Bibliografie
2
Collection of articles of several authors
2
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Sammelwerk
2
review-article
2
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
190
Undetermined
48
Dutch
12
Author
All
Pelsmacker, Patrick de
161
Dens, Nathalie
65
De Pelsmacker, Patrick
49
Geuens, Maggie
39
Janssens, Wim
20
Barbarossa, Camilla
19
Cauberghe, Verolien
19
Pelsmacker, Patrick De
18
Moons, Ingrid
16
Jegers, Marc
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Verhellen, Yann
9
Viviers, Wilma
7
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Willemé, Peter
6
Avramova, Yana R.
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
Pastore, Alberto
5
de Pelsmacker, Patrick
5
Aleksandrovs, Leonids
4
Cornelis, Erlinde
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Faseur, Tine
4
Mielants, Caroline
4
Saayman, Andrea
4
Taylor, Charles Raymond
4
Vernuccio, Maria
4
Wouters, Marijke
4
Banks, Ivana Bušljeta
3
Buzeta, Cristian
3
Driesen, Liesbeth
3
Dumont, Michel
3
Lievens, Annouk
3
Millan, Elena
3
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Published in...
All
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
13
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the review of marketing communications
5
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of brand management : an international journal
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International Marketing Review
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
ESPERIENZE D'IMPRESA
2
International journal of electronic commerce : IJEC
2
Journal of Social Marketing
2
Journal of advertising
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Online Information Review
2
Psychology & marketing
2
South African journal of economic and management sciences
2
more ...
less ...
Source
All
ECONIS (ZBW)
172
OLC EcoSci
40
Other ZBW resources
21
RePEc
10
USB Cologne (EcoSocSci)
7
Showing
71
-
80
of
250
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
Saved in:
72
Marketing research with SPSS
Janssens, Wim
(
contributor
);
Wijnen, Katrien
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003556523
Saved in:
73
Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim
;
Pelsmacker, Patrick de
;
Cauberghe, Verolien
- In:
Cutting edge international research
,
(pp. 97-109)
.
2010
Persistent link: https://www.econbiz.de/10003985150
Saved in:
74
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
75
Simultaneous exposure to a program and advertising content in an interactive context : perceptual and semantic interference and reinforcement
Cauberghe, Verolien
;
Pelsmacker, Patrick de
;
Janssens, Wim
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 972-978
Persistent link: https://www.econbiz.de/10008652126
Saved in:
76
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
77
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
78
Affect is an important factor in processing Alzheimer disease awareness messages
Lewi, Martine
;
Pelsmacker, Patrick de
- In:
Breaking new ground in theory and practice
,
(pp. 55-73)
.
2011
Persistent link: https://www.econbiz.de/10009380034
Saved in:
79
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
80
New advertising formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
