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Is movie success a judgment device? When more is not better

Addis, Michela; Holbrook, Morris B. - In: Psychology & Marketing 35 (2018) 12, pp. 881-890

Persistent link: https://www.econbiz.de/10012083925

Designing food experiences for well-being : a framework advancing design thinking research from a customer experience perspective

Batat, Wided; Addis, Michela - In: European Journal of Marketing 55 (2021) 9, pp. 2392-2413

Purpose: Literature from across design studies and innovation management, as well as food marketing research evidence, is examined to highlight the interdisciplinary and experiential research approaches to food consumption and well-being. This conceptual paper aims to address the need to expand...

Persistent link: https://www.econbiz.de/10012638179

Buying a book as a christmas gift : two routes to customer immersion

Addis, Michela; Sala, Giulia - In: The service industries journal 27 (2007) 7/8, pp. 991-1006

Persistent link: https://www.econbiz.de/10003598938

Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films

Addis, Michela; Holbrook, Morris B. - In: Psychology & marketing 27 (2010) 9, pp. 821-845

Persistent link: https://www.econbiz.de/10008652689

Esthetics and tastes, Part II: effects of personality, class, and expertise

Holbrook, Morris B. - 2015

Persistent link: https://www.econbiz.de/10010504962

Art versus commerce in the movie industry : a two-path model of motion-picture success

Holbrook, Morris B.; Addis, Michela - In: Journal of cultural economics 32 (2008) 2, pp. 87-107

Persistent link: https://www.econbiz.de/10003733532

Managing the cultural business : avoiding mistakes, finding success

Addis, Michela (ed.); Rurale, Andrea (ed.) - 2020 - First edition.

1. A Call to Revise Cultural Business Management (Michela Addis & Andrea Rurale)2. Cultural Business Models: The Mistake of Obsoletion (Piergiacomo Mion Dalle Carbonare & Marek Prokůpek)3. Strategic Thinking in the Arts: The Mistake of the Missing Strategy (Finola Kerrigan & Mikkel Draebye)4....

Persistent link: https://www.econbiz.de/10013183046

Is movie success a judgment device? : when more is not better

Addis, Michela; Holbrook, Morris B. - In: Psychology & marketing 35 (2018) 12, pp. 881-890

Persistent link: https://www.econbiz.de/10011970099

New technologies and cultural consumption - edutainment is born!

Addis, Michela - In: European journal of marketing : EJM 39 (2005) 7, pp. 729-736

Persistent link: https://www.econbiz.de/10006077645

Long life to marketing research: a postmodern view

Addis, Michela; Podestà, Stefano - In: European journal of marketing : EJM 39 (2005) 3, pp. 386

Persistent link: https://www.econbiz.de/10006078431