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Exploring teaching assistants' employment in higher education : a case of Qatar University

Althawadi, Othman; Obeidat, Shatha M.; Ali, Yara - In: Journal for global business advancement : JGBA 16 (2023) 1, pp. 107-131

Persistent link: https://www.econbiz.de/10015057604

Role of brand attachment in customers’ evaluation of service failure

Saavedra Torres, Jose Luis; Rawal, Monika; Bagherzadeh, … - In: Journal of Product & Brand Management 30 (2020) 3, pp. 377-391

Purpose: This paper aims to examine the role of brand attachment as a relevant construct in customers’ evaluation after they face a service failure which impacts future consumer behaviors. It mainly answers the research question: does brand attachment cushion or amplify the effect of service...

Persistent link: https://www.econbiz.de/10012187475

Customer-brand disidentification : conceptualization, scale development and validation

Anaza, Nwamaka A.; Saavedra, José Luis; Hair, Joseph F.; … - In: Journal of business research : JBR 133 (2021), pp. 116-131

Persistent link: https://www.econbiz.de/10012590177

The journey from customer participation in service failure to co-creation in service recovery

Bagherzadeh, Ramin; Rawal, Monika; Wei, Shuqin; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012238366

Constructive resistance in the frontlines : how frontline employees' resistance to customer incivility affects customer observers

Kamran-Disfani, Omid; Bagherzadeh, Ramin; Bhattarai, Ashok - In: Journal of service research 26 (2023) 4, pp. 560-577

Persistent link: https://www.econbiz.de/10014580332

Enhancing consumer online reviews : the role of moral identity

Adjei, Mavis T.; Zhang, Nan; Bagherzadeh, Ramin; … - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 110-125

Persistent link: https://www.econbiz.de/10013536283

The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies

Rawal, Monika; Saavedra, José Luis; Bagherzadeh, Ramin; … - In: Journal of consumer marketing 41 (2024) 3, pp. 298-313

Persistent link: https://www.econbiz.de/10014519741

Business ethics : ethical decision making and cases

Ferrell, Odies C.; Fraedrich, John; Ferrell, Linda - 2017 - Eleventh edition

Persistent link: https://www.econbiz.de/10011428616

Business ethics : ethical decision making and cases

Ferrell, Odies C.; Fraedrich, John; Ferrell, Linda - 2015 - 10. ed.

Persistent link: https://www.econbiz.de/10011326357

Increased word-of-mouth via strategic cause-related marketing

Thomas, Michael Lee; Mullen, Linda Greef; Fraedrich, John - In: International journal of nonprofit & voluntary sector … 16 (2011) 1, pp. 36-49

Persistent link: https://www.econbiz.de/10009670535