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Backhaus, Christof; Plassmann, Hilke; Kenning, Peter; … - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 197-224). 2007

Persistent link: https://www.econbiz.de/10003512988

Kenning, Peter; Plassmann, Hilke; Krämer, Julia; … - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 277-298). 2007

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Deppe, Michael; Schwindt, Wolfram; Kugel, Harald; … - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 299-345). 2007

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Hain, Cornelia; Kenning, Peter; Lehmann-Waffenschmidt, Marco - In: Neuroökonomie : neue Theorien zu Konsum, Marketing und …, (pp. 69-108). 2007

Persistent link: https://www.econbiz.de/10003533986

Kenning, Peter; Mohr, Peter; Plassmann, Hilke - In: Neuroökonomie : neue Theorien zu Konsum, Marketing und …, (pp. 171-189). 2007

Persistent link: https://www.econbiz.de/10003534033

Riedl, René; Hubert, Marco; Kenning, Peter - In: Management information systems : mis quarterly 34 (2010) 2, pp. 397-428

Persistent link: https://www.econbiz.de/10003982177

Eberhardt, Tim; Kenning, Peter; Schneider, Helmut - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 2, pp. 93-103

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Brock, Christian; Blut, Markus; Evanschitzky, Heiner; … - In: Kundenmanagement, (pp. 57-76). 2011

Persistent link: https://www.econbiz.de/10009008212

Kenning, Peter; Grzeskowiak, Stephan; Brock, Christian; … - In: The journal of business & industrial marketing 26 (2011) 3, pp. 162-170

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Kenning, Peter; Hubert, Anita Mirja; Linzmajer, Marc - In: Handbook of developments in consumer behaviour, (pp. 419-460). 2012

Persistent link: https://www.econbiz.de/10009569436

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