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Latest research on brand relat...
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Brand management
70
Consumer behaviour
70
Konsumentenverhalten
68
Markenführung
68
Brand image
57
Markenimage
55
Brand
41
Markenartikel
40
Relationship marketing
37
Beziehungsmarketing
35
China
19
Social Web
18
Social web
18
Brand equity
12
Brand relationships
12
Corporate social responsibility
12
Brand loyalty
11
Corporate Social Responsibility
11
Internet marketing
11
Online-Marketing
11
Bibliometrics
10
Bibliometrie
10
Brand love
10
Designation of origin
9
Herkunftsbezeichnung
9
India
9
Markentreue
9
Customer satisfaction
8
International marketing
8
Marketing management
8
Marketingmanagement
8
Measurement
8
United States
8
Automotive industry
7
Brand communities
7
Brand hate
7
Brands
7
Customer integration
7
Emotion
7
Internationales Marketing
7
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6
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22
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1
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112
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112
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26
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25
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8
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8
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4
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4
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2
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2
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2
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1
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1
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1
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1
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Language
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English
216
Undetermined
45
German
3
Author
All
Veloutsou, Cleopatra
119
Fetscherin, Marc
97
Guzman, Francisco
73
Alon, Ilan
19
Christodoulides, George
15
Morgan-Thomas, Anna
15
Moutinho, Luiz
15
Lattemann, Christoph
10
Dessart, Laurence
9
Toncar, Mark
9
Paswan, Audhesh K.
8
Guzmán, Francisco
7
Blankson, Charles
6
Pillania, Rajesh K.
6
de Chernatony, Leslie
6
Gilbert, G.Ronald
5
Goode, Mark M.H.
5
Johnson, James P.
5
Li, Shaomin
5
Sardy, Marc
5
Ahmad, Fayez
4
Cottam, Susan
4
Davari, Arezoo
4
Kennedy, Eric
4
Black, Iain
3
Cayolla, Ricardo Roseira
3
Chang, Julian
3
Chatzipanagiotou, Kalliopi
3
Gilbert, G. Ronald
3
Gonçalves Filho, Cid
3
Gugler, Philippe
3
Heinrich, Daniel
3
Henderson, Geraldine Rosa
3
Huff, Lenard C.
3
McAlonan, Alan
3
McIntyre, John R.
3
Motley, Carol M.
3
Muniz, Fernanda
3
Osuna Ramírez, Sergio Andrés
3
Panigyrakis, George G.
3
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Athens Institute for Education and Research
4
Universität Bern / Institut für Wirtschaftsinformatik
2
International Conference on Business
1
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Journal of Product & Brand Management
40
Journal of business research : JBR
29
The journal of product & brand management
20
European journal of marketing : EJM
11
The journal of brand management : an international journal
9
European Journal of Marketing
8
International marketing review
7
Journal of marketing management : MM
7
The journal of consumer marketing
7
International Marketing Review
5
Journal of Business Research
5
Arbeitsbericht / Institut für Wirtschaftsinformatik der Universität Bern
4
International journal of Chinese culture and management : IJCCM
4
Journal of Consumer Marketing
4
Multinational business review
4
The journal of services marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
3
Asian business & management
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
2
Dissertation.de
2
European journal of international management : EJIM
2
European journal of marketing
2
European management journal : publ. twice a year for the Scottish Business School
2
Global review of business and economic research
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of sports marketing & sponsorship
2
Journal of Services Marketing
2
Journal of electronic commerce research : JECR
2
Journal of financial services marketing : JFSM
2
Journal of global marketing
2
Journal of management history : JMH
2
Journal of retailing and consumer services
2
Management international review : mir ; journal of international business
2
Marketing theory
2
Multinational Business Review
2
Psychology & marketing
2
Thunderbird international business review
2
Working papers / Institut für Wirtschaftsinformatik der Universität Bern
2
Athens journal of business & economics : AJBE
1
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Source
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ECONIS (ZBW)
137
Other ZBW resources
69
OLC EcoSci
49
RePEc
6
BASE
2
USB Cologne (EcoSocSci)
1
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1
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
2
Editorial
Fetscherin, Marc
;
Cayolla, Ricardo Roseira
;
Guzmán, …
- In:
Journal of Product & Brand Management
25
(
2016
)
6
,
pp. 505-506
Persistent link: https://www.econbiz.de/10014897122
Saved in:
3
Models for brand relationships
Fetscherin, Marc
;
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
Journal of Product & Brand Management
30
(
2021
)
3
,
pp. 353-359
Persistent link: https://www.econbiz.de/10012641086
Saved in:
4
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
5
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
6
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
7
Editorial
Guzman, Francisco
;
Veloutsou, Cleopatra
- In:
Journal of Product & Brand Management
26
(
2017
)
6
,
pp. 529-530
Persistent link: https://www.econbiz.de/10014897131
Saved in:
8
Editorial
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
Journal of Product & Brand Management
27
(
2018
)
4
,
pp. 349-350
Persistent link: https://www.econbiz.de/10014897135
Saved in:
9
Editorial
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
Journal of Product & Brand Management
27
(
2019
)
5
,
pp. 469-470
Persistent link: https://www.econbiz.de/10014897202
Saved in:
10
Editorial
Guzman, Francisco
;
Veloutsou, Cleopatra
- In:
Journal of Product & Brand Management
23
(
2014
)
7
Persistent link: https://www.econbiz.de/10014897255
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