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B2b inter-organisational digitalisation strategies : towards an interaction-based approach
Rask, Morten; Ivang, Reimer; Hinson, Robert - In: Direct marketing : an international journal 3 (2009) 4, pp. 244-261
Persistent link: https://www.econbiz.de/10003935933
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Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert; Dadzie, Kofi Q. - In: Entrepreneurship marketing : principles and practice of …, (pp. 434-449). 2011
Persistent link: https://www.econbiz.de/10008822507
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Children's attitudinal reactions to TV advertisements : the African experience
Gbadamosi, Ayantunji; Hinson, Robert; Tukamushaba, Eddy … - In: International journal of market research : JMRS ; the … 54 (2012) 4, pp. 543-566
Persistent link: https://www.econbiz.de/10009576969
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Examining the marketing-corporate social responsibility nexus
Hinson, Robert; Kodua, Prince - In: International journal of law and management : IJLMA 54 (2012) 5, pp. 332-344
Persistent link: https://www.econbiz.de/10009664503
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A dialogic communications interrogation of the online brand dispositions of banks operating in Ghana
Hinson, Robert; Madichie, Nnamdi O.; Ibrahim, Masud - In: The international journal of bank marketing : IJBM 30 (2012) 7, pp. 508-526
Persistent link: https://www.econbiz.de/10009668469
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Market orientation in a developing economy public institution : revisitiong the Kohli and Jaworski's framework
Mahmoud, Mohammed A.; Hinson, Robert - In: International journal of public sector management : IJPSM 25 (2012) 2, pp. 88-102
Persistent link: https://www.econbiz.de/10009547222
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Advancing e-commerce beyond readiness in a developing country : experiences of Ghanaian firms
Boateng, Richard; Heeks, Richard; Molla, Alemayehu; … - In: Journal of electronic commerce in organizations : the … 9 (2011) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10008935800
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Brands and service-quality perception
Hinson, Robert; Owusu-Frimpong, N.; Dasah, Julius - In: Marketing intelligence & planning 29 (2011) 3, pp. 264-283
Persistent link: https://www.econbiz.de/10009156888
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The FIFA 2010 World Cup and football sponsorship in Ghana : some expert views
Hinson, Robert; Kodua, Prince; Mahmoud, Mohammed A. - In: African journal of business and economic research : AJBER 6 (2011) 1, pp. 102-120
Persistent link: https://www.econbiz.de/10009407872
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Consumer attitude towards shopping malls in Sub-Saharan Africa : an exploration of the "new" retail format in Ghana
Hinson, Robert; Anning-Dorson, Thomas; Kastner, … - In: African journal of business and economic research : AJBER 7 (2012) 2/3, pp. 97-134
Persistent link: https://www.econbiz.de/10009707824