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Organisational structures for the service business in product-oriented companies
Gebauer, Heiko; Pütz, Felix - In: International journal of services technology and management 11 (2009) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10003848965
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Entering the Chinese mid-market segment : key to long-term success?
Gebauer, Heiko; Fischer, Thomas; Fleisch, Elgar - In: Strategy & leadership : a publication of Strategic … 37 (2009) 5, pp. 31-39
Persistent link: https://www.econbiz.de/10003902999
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Schweizer Industrieunternehmen im globalen Markt
Gebauer, Heiko; Fleisch, Elgar - In: Industriestandort Schweiz : Gegenwart und Zukunft der …, (pp. 21-45). 2007
Persistent link: https://www.econbiz.de/10003473016
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An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue
Gebauer, Heiko; Fleisch, Elgar - In: Industrial marketing management : the international … 36 (2007) 3, pp. 337-348
Persistent link: https://www.econbiz.de/10003450768
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Service strategies in product manufacturing companies
Gebauer, Heiko; Bravo Sánchez, Carlos; Fleisch, Elgar - In: Business strategy series 9 (2008) 1, pp. 12-20
Persistent link: https://www.econbiz.de/10003930397
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Management policies of Swiss product-manufacturing companies : critical factors in international competition (part 1)
Gebauer, Heiko; Fischer, Thomas; Fleisch, Elgar - In: Business strategy series 10 (2009) 3, pp. 111-120
Persistent link: https://www.econbiz.de/10003930618
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Management policies of Swiss product-manufacturing companies : critical factors in international competition (part 2)
Gebauer, Heiko; Fischer, Thomas; Fleisch, Elgar - In: Business strategy series 10 (2009) 3, pp. 121-128
Persistent link: https://www.econbiz.de/10003930619
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Exploring service needs in the Chinese manufacturing industry
Gebauer, Heiko; Fischer, Thomas - In: Chinese management studies : CMS 3 (2009) 2, pp. 143-154
Persistent link: https://www.econbiz.de/10003934471
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Organisationale Fähigkeiten für Dienstleistungsstrategien
Fischer, Thomas; Gebauer, Heiko; Fleisch, Elgar - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 1, pp. 40-46
Persistent link: https://www.econbiz.de/10003934581
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Dienstleistungsinnovation durch Service Engineering
Gassmann, Oliver; Gebauer, Heiko - In: Praxiswissen Innovationsmanagement : von der Idee zum …, (pp. 179-195). 2011
Persistent link: https://www.econbiz.de/10008738237