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The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization
Kohtamäki, Marko; Parida, Vinit; Patel, Pankaj; … - In: Technological forecasting & social change : an … 151 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012229719
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Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Paiola, Marco; Gebauer, Heiko - In: Industrial marketing management : the international … 89 (2020), pp. 245-264
Persistent link: https://www.econbiz.de/10012290050
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Wachstumspfade zur Überwindung des Digitalisierungsparadoxes
Posselt, Thorsten; Gebauer, Heiko; Arzt, Alexander - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 453-466). 2020
Persistent link: https://www.econbiz.de/10012301996
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Transformation von Unternehmen : Technologien und Geschäftsmodelle
Gebauer, Heiko; Joncourt, Simon; Saul, Caroline Jennings - 2017
Persistent link: https://www.econbiz.de/10011702371
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Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian; Gebauer, Heiko; Kamp, Bart; … - In: Industrial marketing management : the international … 60 (2017), pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
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Service growth in product firms : past, present, and future
Kowalkowski, Christian; Gebauer, Heiko; Oliva, Rogelio - In: Industrial marketing management : the international … 60 (2017), pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
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Special section on critical perspectives on service growth
Kowalkowski, Christian (ed.); Gebauer, Heiko (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011672146
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Services in product-oriented companies : past, present, and future
Gebauer, Heiko; Joncourt, Simon; Saul, Caroline Jennings - In: Universia business review : UBR (2016) 49, pp. 32-53
Persistent link: https://www.econbiz.de/10011685960
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Digital servitization business models in ecosystems : a theory of the firm
Kohtamäki, Marko; Parida, Vinit; Oghazi, Pejvak; … - In: Journal of business research : JBR 104 (2019), pp. 380-392
Persistent link: https://www.econbiz.de/10012105052
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Born solution providers : dynamic capabilities for providing solutions
Saul, Caroline Jennings; Gebauer, Heiko - In: Industrial marketing management : the international … 73 (2018), pp. 31-46
Persistent link: https://www.econbiz.de/10011904663