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Service-to-service marketing : relationships between law firms and hospitals

Koku, Paul Sergius - In: The journal of services marketing 23 (2009) 3, pp. 165-174

Persistent link: https://www.econbiz.de/10009525760

A view from the street : an exploratory study of consumer attitudes toward offshoring of professional services in the United States

Koku, Paul Sergius - In: The journal of services marketing 29 (2015) 2, pp. 150-159

Persistent link: https://www.econbiz.de/10011343381

Natural market segments : religion and identity ; the case of "zongos" in Ghana

Koku, Paul Sergius - In: Journal of Islamic marketing : JIMA 2 (2011) 2, pp. 177-185

Persistent link: https://www.econbiz.de/10009269492

On the effectiveness of consumer boycotts organized through the internet : the market model

Koku, Paul Sergius - In: The journal of services marketing 26 (2012) 1, pp. 20-26

Persistent link: https://www.econbiz.de/10009519757

Financial exclusion of the poor : a literature review

Koku, Paul Sergius - In: The international journal of bank marketing : IJBM 33 (2015) 5, pp. 654-668

Persistent link: https://www.econbiz.de/10011407145

Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics

Koku, Paul Sergius - In: Journal of global marketing 35 (2022) 1, pp. 99-114

Persistent link: https://www.econbiz.de/10012821776

The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States

Koku, Paul Sergius - In: Health marketing quarterly 38 (2021) 1, pp. 23-34

Persistent link: https://www.econbiz.de/10012607837

The stock market's reaction to news of food tampering in the United States

Koku, Paul Sergius - In: Journal of marketing channels : ... distribution … 24 (2017) 3/4, pp. 171-179

Persistent link: https://www.econbiz.de/10011800802

Marketing higher education : understanding how to build and promote the university brand

Koku, Paul Sergius - 2023

Marketing in universities -- Market segmentation -- Higher education as a product -- Pricing issues -- Location and a university -- Promoting and advertising universities -- Personal selling of a university -- Competition and innovations in higher education -- Names and name change : university...

Persistent link: https://www.econbiz.de/10014022355

Doing well by doing good : marketing strategy to help the poor ; the case of commercial banks in Ghana

Koku, Paul Sergius - In: Journal of financial services marketing : JFSM 14 (2009/10) 2, pp. 135-151

Persistent link: https://www.econbiz.de/10003898937