Similar Search Results

Where do we go from here? : towards a theory in Islamic marketing

Koku, Paul Sergius; Jusoh, Osman - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 366-378

Persistent link: https://www.econbiz.de/10010443040

Where do we go from here? : a research agenda for Islamic marketing borrowing from social marketing

Koku, Paul Sergius; Jusoh, Osman - In: International journal of islamic marketing and branding 1 (2015) 1, pp. 5-15

Persistent link: https://www.econbiz.de/10011719762

Restaurant tipping and customers' susceptibility to emotional contagion

Koku, Paul Sergius; Savas, Selen - In: The journal of services marketing 30 (2016) 7, pp. 762-772

Persistent link: https://www.econbiz.de/10011590922

Factors affecting Muslim consumers' intention to purchase halal products : a comparative study in North Macedonia, Kosovo and Jordan

Zeqiri, Jusuf; Alserhan, Baker Ahmad; Al-Shboul, Moh'd Anwer - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 167-181

Persistent link: https://www.econbiz.de/10012209128

Marketing dispossession : a strategy for financial services that considers customers' mental health

Koku, Paul Sergius; Acquaye, Hannah Emma - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 112-127

Persistent link: https://www.econbiz.de/10011617864

Natural market segments : religion and identity ; the case of "zongos" in Ghana

Koku, Paul Sergius - In: Journal of Islamic marketing : JIMA 2 (2011) 2, pp. 177-185

Persistent link: https://www.econbiz.de/10009956403

Really new services : perceived risk and adoption intentions

Savas-Hall, Selen; Koku, Paul Sergius; Mangleburg, Tamara - In: Services marketing quarterly 43 (2022) 4, pp. 485-503

Persistent link: https://www.econbiz.de/10013416992

Really-new services and perceived risk : the effect of regulatory focus

Savas-Hall, Selen; Koku, Paul Sergius; Hall, Justin R. - In: International journal of technology marketing : IJTMkt 17 (2023) 4, pp. 429-449

Persistent link: https://www.econbiz.de/10014428130

Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology

Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K. - In: Journal of global marketing 35 (2022) 5, pp. 349-367

Persistent link: https://www.econbiz.de/10013466114

Services marketing practices in diverse cultures : Canada compared to Qatar

Abu Farha, Allam K.; Koku, Paul Sergius; Al-Kwifi, Sam O.; … - In: Journal of Services Marketing 33 (2019) 7, pp. 771-782

Purpose: The service marketing literature has traditionally argued that the marketing practices of service firms that operate in diverse cultures should also differ. This paper aims to investigate this argument by examining the marketing practices of service firms in two highly diverse...

Persistent link: https://www.econbiz.de/10012187594