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The impacts of evaluation duration and product types on review extremity

Zhu, Huawei; Tu, Rungting; Feng, Wenting; Xu, Jiaojiao - In: Online Information Review 43 (2019) 5, pp. 694-709

Purpose: Extreme online reviews can have great impacts on consumers’ purchase decisions. The purpose of this paper is to investigate when users are more likely to provide extreme ratings. The study draws inference from attitude certainty theory and proposes that review extremity is influenced...

Persistent link: https://www.econbiz.de/10012078811

Can gamification increases consumers' engagement in fitness apps? : the moderating role of commensurability of the game elements

Feng, Wenting; Tu, Rungting; Hsieh, Peishan - In: Journal of retailing and consumer services 57 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012305899

Walking for fun or for "likes"? : the impacts of different gamification orientations of fitness apps on consumers' physical activities

Tu, Rungting; Hsieh, Peishan; Feng, Wenting - In: Sport management review 22 (2019) 5, pp. 682-693

Persistent link: https://www.econbiz.de/10012154062

When positive reviews on social networking sites backfire : the role of social comparison and malicious envy

Feng, Wenting; Yang, Morgan X.; Yu, Irina Y.; Tu, Rungting - In: Journal of hospitality marketing & management 30 (2021) 1, pp. 120-138

Persistent link: https://www.econbiz.de/10012423260

CEO stock option pay and R&D spending: a behavioral agency explanation

Wu, Jianfeng; Tu, Rungting - In: Journal of business research : JBR 60 (2007) 5, pp. 482-492

Persistent link: https://www.econbiz.de/10003451480

The dynamic role of "should expectation" in service recovery paradox

Tu, Rungting; Chen, Ke; Lin, Cheryl C. J. - In: Frontiers of business research in China : selected … 3 (2009) 4, pp. 583-598

Persistent link: https://www.econbiz.de/10003923739

The role of service value and switching barriers in an integrated model of behavioural intentions

Lu, Tim; Tu, Rungting; Jen, William - In: Total quality management & business excellence : an … 22 (2011) 10, pp. 1071-1089

Persistent link: https://www.econbiz.de/10009504057

Signaling value of top management team

Amin, Muhammad; Wu, Jianfeng; Tu, Rungting - In: Chinese Management Studies 13 (2019) 3, pp. 531-549

Purpose: The purpose of this paper is to integrate the upper echelon theory with signaling theory and examine the impact of top management team (TMT) on the initial public offering (IPO) performance of Chinese firms in the USA. Design/methodology/approach: This study used Security Data...

Persistent link: https://www.econbiz.de/10012067302

CEO stock option pay and R&D spending: a behavioral agency explanation

Wu, Jianfeng; Tu, Rungting - In: Journal of business research : JBR 60 (2007) 5, pp. 482-492

Persistent link: https://www.econbiz.de/10007770852

The dynamic role of "should expectation" in service recovery paradox

Tu, Rungting; Chen, Ke; Lin, Cheryl C. J. - In: Frontiers of business research in China : selected … 3 (2009) 4, pp. 583-598

Persistent link: https://www.econbiz.de/10009882705