Chen, Ja-Shen; Tsou, Hung-Tai; Chou, Cindy Yunhsin; … - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 2, pp. 473-494
Purpose: Drawing on the extant multichannel service quality literature and customer needs regarding the experiential value of online and offline shopping, the purpose of this paper is to examine the relationships among multichannel service delivery quality (MSDQ), customer experiences,...