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Luxury and Twitter : an issue...
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Consumer behaviour
22
Konsumentenverhalten
22
Luxury goods
10
Luxusgüter
10
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
Brand
6
Markenartikel
6
Beziehungsmarketing
5
Creativity
5
Designation of origin
5
Herkunftsbezeichnung
5
Kreativität
5
Relationship marketing
5
Bibliometrics
4
Bibliometrie
4
Einzelhandel
4
Perception
4
Retail trade
4
Wahrnehmung
4
Comparison
3
Fashion
3
Internet marketing
3
Marketing
3
Mode
3
Online-Marketing
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Rules of origin
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Social Web
3
Social web
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Ursprungsregeln
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Vergleich
3
Welt
3
World
3
country of origin
3
Bekleidungsindustrie
2
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2
Clothing industry
2
Consumer preferences
2
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Undetermined
33
Free
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Article
48
Book / Working Paper
7
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Article in journal
31
Aufsatz in Zeitschrift
31
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6
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6
Collection of articles of several authors
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Sammelwerk
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English
45
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10
Italian
1
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Aiello, Gaetano
40
Donvito, Raffaele
26
Grazzini, Laura
13
Godey, Bruno
12
Mazzoli, Valentina
11
Pederzoli, Daniele
11
Acuti, Diletta
9
Chan, Priscilla
6
Oh, Hyunjoo
5
Phau, Ian
5
Singh, Rahul
5
Vannucci, Virginia
5
Viglia, Giampaolo
5
Wiedmann, Klaus-Peter
5
Cheah, Isaac
4
Pizzi, Gabriele
4
Tsuchiya, Junji
4
Dasmi, Costanza
3
Nechaeva, Olga
3
Ranfagni, Silvia
3
Weitz, Bart
3
Das, Gopal
2
Faheem Uddin Syed
2
Hennigs, Nadine
2
Ko, Eunju
2
Otterbring, Tobias
2
Shimizu, Akira
2
Skorobogatykh, Irina I.
2
Skorobogatykh, Irina Ivanovna
2
Ulqinaku, Aulona
2
Vescovi, Tiziano
2
Bandinelli, Romeo
1
Bhoumik, Kshitij
1
Borgonovi, Elio
1
Cassia, Fabio
1
Chen, Rong
1
Cobelli, Nicola
1
Dave, Kartik
1
Ewing, Mike
1
Fani, Virginia
1
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Convegno dal titolo "Sviluppo, sostenibilità e competitività delle aziende: il contributo degli economisti aziendali" <2015, Piacenza>
1
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Journal of business research : JBR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of Global Scholars of Marketing Science
4
European journal of marketing
3
Journal of global fashion marketing : JGfM
2
Journal of promotion management : JPM
2
Luxury marketing : a challenge for theory and practice
2
MERCATI E COMPETITIVITÀ
2
Psychology & Marketing
2
Psychology & marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
AIDEA, Accademia Italiana di Economia Aziendale
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Business strategy and the environment
1
Corporate Social Responsibility and Environmental Management
1
Country of origin effect : looking back and moving forward
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Italian journal of marketing : ITJM
1
Journal of Business Research
1
Journal of Consumer Marketing
1
Journal of advertising
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Managing Sustainability : Perspectives From Retailing and Services
1
Online reputation management in destination and hospitality : what we know, what we need to know
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
41
RePEc
7
Other ZBW resources
4
OLC EcoSci
3
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1
Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth
Aiello, Gaetano
;
Donvito, Raffaele
;
Acuti, Diletta
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 490-506
Persistent link: https://www.econbiz.de/10012495486
Saved in:
2
Stakeholder engagement in green place branding : A focus on user-generated content
Acuti, Diletta
;
Grazzini, Laura
;
Mazzoli, Valentina
; …
- In:
Corporate Social Responsibility and Environmental Management
26
(
2018
)
2
,
pp. 492-501
Persistent link: https://www.econbiz.de/10012081763
Saved in:
3
QR code and the wine sector: what contents? : an exploratory research study on the wine industry
Acuti, Diletta
;
Magherini, Lorenzo
;
Mazzoli, Valentina
; …
- In:
Business models and ICT technologies for the fashion …
,
(pp. 293-304)
.
2017
Persistent link: https://www.econbiz.de/10011629873
Saved in:
4
Luxury SMEs networks
Aiello, Gaetano
;
Donvito, Raffaele
;
Ranfagni, Silvia
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 319-339)
.
2013
Persistent link: https://www.econbiz.de/10009667669
Saved in:
5
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
6
Standing for politics : what consequences for brands?
Grazzini, Laura
;
Acuti, Diletta
;
Mazzoli, Valentina
; …
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10012237292
Saved in:
7
Should I stay or should I go? : the effect of allied brands negative publicity on brand managers' decision-making
Grazzini, Laura
;
Mazzoli, Valentina
;
Zarantonello, Lia
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 300-311
Persistent link: https://www.econbiz.de/10014433602
Saved in:
8
Brand engagement into self-concept and culture : a literature review for a future research agenda
Nechaeva, Olga
;
Mazzoli, Valentina
;
Donvito, Raffaele
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 414-431
Persistent link: https://www.econbiz.de/10014372595
Saved in:
9
I, chatbot! : the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions
Pizzi, Gabriele
;
Vannucci, Virginia
;
Mazzoli, Valentina
; …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1372-1387
Persistent link: https://www.econbiz.de/10014291927
Saved in:
10
The effects of QR delivered content on perceived product value
Acuti, Diletta
;
Vocino, Andrea
;
Mazzoli, Valentina
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10013370893
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