Despite the increase in demand for organic food in NZ, research into consumer knowledge and attitudes has not kept pace. We know little of consumer awareness of organic food properties that may differentiate the organic from the 'conventional', such as the absence of pesticides and fertilizers...

Organic foods have received much recent attention, from consumers and retailers as well as academics. Rapid change and growth in the organic sector has brought about new challenges and opportunities for the organic foods social movement and markets, and one such recent development has been the...