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Purpose: This paper explores the dimensions and triggers of memorable tourism experiences (MTEs) from the service provider perspective. Specifically, it focuses on MTEs offered by tourism social enterprises (TSEs) in Italian tourist destinations that are growing in popularity....
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Purpose: This paper proposes adequate strategies that companies, public administrators and organisations in the education industry can undertake to successfully face the challenges of digital transformation in a regional innovation system. This research considers stakeholders that operate in...
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I punti vendita del moderno grocery sono generalmente realizzati in base a logiche di funzionalità ed efficienza, più che di stupore e coinvolgimento sensoriale ed emotivo dei clienti. Anche in letteratura, la maggiore attenzione dal punto di vista dello store design è dedicata all’analisi...
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