Creating memorable shopping experiences to meet phygital customers' needs : evidence from sporting goods stores
Year of publication: |
2023
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Authors: | Bonfanti, Angelo ; Vigolo, Vania ; Vannucci, Virginia ; Brunetti, Federico |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 13, p. 81-100
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Subject: | Customer engagement | Customer experience management | In-store technology | Phygital retailing | Retail store experience | Sporting goods stores | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design | Dienstleistungsqualität | Service quality |
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